Louis Vuitton Cup

The Louis Vuitton Cup collection is linked to the prestigious yachting event, the Louis Vuitton Cup, which was first introduced in 1983 as the qualifier series for the America's Cup, the oldest international sporting trophy. Louis Vuitton sponsored the event for several years, and the Cup became known for its association with luxury and high-performance sailing.

In addition to the sporting event, Louis Vuitton released a series of limited-edition collections inspired by the world of sailing. These collections often featured nautical themes, technical fabrics, and designs that reflected both luxury and the competitive spirit of the sport. The items in these collections could include apparel, accessories, and sometimes even specialized gear associated with the event.

The Louis Vuitton Cup not only helped raise the profile of the America’s Cup but also cemented the brand’s connection to high-end sporting events and a lifestyle of luxury and adventure.